Marketing

4 Social Media Tools To Help With Consistency

We did a social media series a little while ago that highlighted some great tips from Lauren Caron and Andrea Alder, but I know how easy it is to fall off the wagon. So I am back with some fresh tools for you :) In addition to a link to December National Holidays, below are 4 Social Media Tools to help you with your brand research, aesthetic and consistency. I recently heard that every day you should try to take a step to automate a common task. Please make sure to use the links provided as they are affiliate links which will help you and me ❤️

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People Map

An Instagram marketing tool that allows you to analyze competitors, review influencer engagement, build lists, track campaigns and statistics - all in one place.  

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Planoly

Everyone knows your visuals are key to success on Instagram. Planoly allows you to visually map out and manage your Instagram.

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Hootsuite

Manage your social media in one place to start building your audience. Check out their free plan!

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Soymilk

Amplify your organic growth and get more customers to your business today. Mention Uncommon Cartography for exclusive pricing.

Canva

Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and more!


 

**BONUS**

Apps

  • Snug: A quick visual view of your Instagram feed, if you don’t wont to set up an entire account on Planoly.
  • VSCO: Great filters to help you achieve a consistent aesthetic with your social media feed.
  • Foodie: Just what it says, a great app for editing food photos.
  • Snapseed: A complete and professional photo editor developed by Google.

Feature Friday: Studio Lola

Several months ago I met Jenn Tucker the founder of Studio Lola in Pioneer Square at the Urban Air Market. I immediately fell in love with the Studio Lola fox paper, and since purchasing have gotten to know Jenn a bit more. Her passion for bespoke, and hand-made items that are created sustainably has had a definite impact on me. I thought that you all might be interested in learning a bit more about what she is doing. So in honor of the upcoming small business Saturday, here is a business you should consider supporting :)

The following is Jenn sharing a bit of the inspiration, history and process that makes Studio Lola the unique small business that it is.

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Studio Lola aims to provide home decor that gives you a sense of instant nostalgia for your own place and experiences, with a feeling of comfort, and an added dash of joy.

Originally inspired by the adventuresome spirit of my grandmother Lola (who also had a fantastic sense of humor and loved a good puzzle), Studio Lola has always been the outlet for my need to practice tactile design. After 15 years focusing my creativity in the graphic design industry, I found I missed my retail and three-dimensional design roots, and Lola called me back. 

Like the studio’s namesake, I enjoy solving a puzzle with an end result. The process of developing a product with a new take on an old classic brings me great satisfaction. For me, the research and testing is a part of the puzzle, which ultimately leads to a tactile creation from the very heart of my design aesthetic and personality. Making products for the home melds everything I have learned, loved (and learned to love) together: sewing and designing patterns; graphic design; re-creating a story; photography; home comforts; and sustainability. 

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The way I see it, we could all use a bit of levity in our lives. I like to use my creativity and sense of humor to bring a momentary giggle, a smile of a memory, or a breath of beauty to the day—to—day of others. Studio Lola is my way of sharing the spirit of life, by curating and creating items that bring joy and comfort into your life and home.

One of the privileges of entrepreneurship is the ability to make responsible, meaningful, and sustainable business decisions in matters that can make an impact, no matter the size. Studio Lola values the opportunity to practice a livelihood that you love, supports other entrepreneurs and believes in always finding ways to lessen the human impact on the environment. That’s why Studio Lola donates a percentage of sales to non-profits with similar values for the environment and community. And whenever possible, Studio Lola sources locally made, 100% organic supplies from other small businesses.

I hope that what you find here speaks to your soul in a way that makes it feel like that pillow, or that character has always been yours, and has now found its way back to you, much like placing that perfect piece in the puzzle.

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A bit more information about Studio Lola’s process, and materials:

Studio Lola uses Texas-grown organic cotton that is processed and milled in the USA. Studio Lola dye is from a small company in L.A. that is producing small batch, environmentally responsible UV process dye. It is important to Studio Lola that all aspects of the textile dyeing process are approached as sustainably as possible. 

Photos By: Angela and Evan Photography

Shop Studio Lola on Etsy

2016 Upcoming Events For Studio Lola

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Make sure to check out @studiololacollection on Instagram as they are running a giveaway for this gorgeous pouch!

The Uncommon Union Has Now Launched!

The Uncommon Union has launched and I am so excited to share it with you. It is something that I am especially proud of and has created a new level of excitement in me for the possibility of what the Pacific Northwest holds. seatle-lifestyle-photographer-lindsey-bolling-0224

Uniting the two brands Uncommon Cartography and Union Adorn, The Uncommon Union is the synthesis of the conceptual and the visual. Through our combined skill sets we are committed to supporting and developing these uncovered tastemakers, trends and opportunities. 

Lauren Caron and I met several months ago through social media, on a platform that has connected me with many collaborators and clients, Instagram. Quickly the online introduction led to an in-person meeting over coffee at Elm Coffee Roasters (one of my many #workspaces in the city). Hailing from two spaces of the creative world, Esther, the conceptual and Lauren, the visual we quickly realized that there was potential for a unique and untapped collaboration.

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The Uncommon Union is driven to uncover and make visible emerging shifts within the spectrum of whole being and lifestyle within the Pacific Northwest communities and beyond. I hope that you will join me in following and participating in this new chapter.

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You can read more about the story behind The Uncommon Union here.

Photography By: Lindsey Bolling

 

 

 

Uncommon Cartography Influencers

Hello Influencer!

I’m Esther of Uncommon Cartography as well as recently launched The Uncommon Union. I love helping influencers and brands take their businesses to the next level??  

In 2016 I have focused on connecting with influencers and engineering collaborations between brands and influencers, coaching and mentoring individuals as well as building a rich creative community. 

Influencers I have collaborated with include @cooknamedmatt, @meganmlittle, @danny.owens, @styleandcheek and more! Some of the exciting brands I am currently running influencer outreach campaigns for are Shannon Koszyk (luxury jewelry), Tame The Beast (men’s grooming), MOO - YOUNG (premium leather), Brunswick and Hunt (restaurant) and others :)

I am now inviting influencers to sign up to receive VIP and exclusive invitations to upcoming events, product giveaways and more.  If you would be interested in receiving information about upcoming influencer campaigns, please sign up here to receive more information: http://eepurl.com/cmTlS5

Also, if you are ever in Seattle please shoot me a message I would love to connect over coffee ☕️

- Esther Maria Swaty

Photo By: Josiah Michael Photography

 

#MOOYOU November Pre-Order Campaign

Francine from Moo-Young recently reached out to me and asked that I help her run a November Pre-Order promotion, in the spirit of Small Business Saturday. The goal is to kick-start momentum and gain capital to take her business to the next level in 2017 (which will also be her 5 year anniversary??).

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The November Pre-Order promotion features the new line of 2016 pouches which are 100% Italian Suede, Hand Dyed, Dyed, Cut and Sewn in Seattle, as well as her popular skinny bangles. The pouches are available in 14 colors (3 sizes), and the skinny bangles are available in 40 colors ❤️????

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The #mooyou password gives you VIP access to exclusive prices for the month of November. With your help the #mooyou campaign can position the brand for BIG things in 2017 (their 5 year anniversary??).

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Please share with your family, friends, and co-workers to support a Seattle brand that has come so far since it’s humble beginnings in a Georgetown studio. Make sure to tag @lovemooyoung and use the hashtag #mooyou to show your love ❤️ and for a chance to be featured in their feed.

MOO-YOUNG Pre-Order Details

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What: Moo-Young November Pre-Order Promotion

When: Tuesday, November 1- 30th, 2016

Where: MOOYOU Pre-Order Page

Password To Unlock Exclusive Pricing: #mooyou

Instagram:@lovemooyoung

(Tag them in your photo for a chance to be featured in their feed❤️)

Help Us Spread The Word By Using These Instagram Hashtags:

#mooyou #shopsmall

**All Pre-Orders will be shipped by December 20th**