The 25 Hour Experiment

From sunset on Friday until stars dot the sky on Saturday night, I disconnect from the digital world.. For 25 hours a week.. Pollution from information overload and carbon emissions are stopped cold on the day of rest. - Mel Alexenberg

I recently stepped into a local apothecary and began to the proprietor a series of questions. I was curious what people typically came to see her for, I guess it to be the common cold. She said I was mostly correct, but that people in my generation are dealing with anxiety and insomnia. This wasn't surprising to me, but when she mentioned that she was the crazy lady on the corner telling people to turn off their phones it really got me thinking.

The challenge in this era of globalization - for countries and individuals - is to find a healthy balance between preserving a sense of identity, home and community and doing what it takes to survive within the globalization system. - Thomas Friedman, The Lexus & The Olive Tree

Technology has pretty thoroughly saturated my life, I run social media for companies, as well as consult individual creatives and small businesses on how to level up on marketing. Though I value my connectivity, I am someone from strong family roots where dinners were spent together and deep community was treasured. My mother is German and part of what she passed down to our family from her culture was a passion for sitting around a table for hours conversing about art, religion and ideas. In addition to rich conversation, I grew up in a household where TV was limited and I was encouraged to spend time in nature though if it was too humid (ohh Arkansas) then there was a library stocked with books. All of these things greatly fostered my imagination, my curiosity, and my hunger to delve deeper into areas which I knew little about.

I have a growing concern that as this new economy increases pressure on us all to adapt more quickly, constantly be growing our skill sets, etc. we are losing our depth. Our ability to look deeply at ideas, to converse, to see connections and strategic positioning at the intersection of the arts, business and technology. And you know what the crazy thing is? I am fairly certain this depth is the key which will greatly differentiate us in the new economy.

Artists in the postdigital age also function as researchers and teachers. Artists - researchers - teachers inhabit and explore the borderlands between art, science, technology, and education, integrating knowing, doing and making through aesthetic experiences that flow between intellect, feeling and practice to create and convey meaning. - Mel Alexenberg

As efficiencies increase and the economy transitions to more of a "gig economy" we need to make sure that we are intentionally directing our lives, instead of them running us. Did you know that Rembrandt was known not only for being an artist, but also an entrepreneur and business man? His successes in the art marketplace brought him great honor. Today more than ever before we need to allow ourselves time to unplug and to think deeply, not only for personal wellness but for competitive advantage. So this weekend I am launching a 25-hour experiment, from sunset on Friday till the stars dot the sky on Saturday evening, I will be unplugged from my computer and unavailable by cell phone. Whether you decide to be this extreme, or test your own variation - perhaps not looking at your phone for 1-2 hours, I am curious to see what happens. Many of us have been pushing for breakthrough and seeing areas where we need to pivot, so let's give ourselves some time + space to focus.

Your Dream Defender,

Esther


To Learn More About The Gig Economy Check Out:

3 Ways Hiring A Coach Will Make Your Business More Successful

It's September and if you are like me you are probably thinking to yourself SHIT! where has there year gone. Not that we haven't accomplished amazing things this year, but the pressure is really on now to end strong. The challenge can be you may feel stuck or stagnant, either lacking direction or feeling overwhelmed by everything that needs to happen in your business by the end of the year. Because as creatives, entrepreneurs and small businesses owners, let's be honest -- we wear a lot of hats! So I am writing to encourage you to consider signing up for three months of coaching, to help you get your marketing, strategy and social media in order for 2017. Here are the reasons I see that have helped my clients, and which you can benefit from:

Everyone has creativity in them. It's just a matter of unlocking that creativity. - Christina Canters

  1. Provides A Sounding Board: You may have a lot on your mind, and not even know where to begin. A coach is a sounding board for you, helping you to prioritize so as to not lose momentum or miss opportunities in the midst of all that is happening.
  2. Creates Room To Explore New Ideas: If what you have been trying this year has not worked, then it's time to experiment and pivot. A coach can help you review what you have done, expose connections and next steps.
  3. Removes Barriers: Whether they are mental barriers that are limiting growth, skills gaps or lack of bandwidth. A coach can help you identify collaborators, resources, and strategies to bridge the gaps and pave the way for greater business growth.

Please contact info@uncommoncartography.com to schedule your free 30-minute coaching consultation. I want to help you position for success in 2017!

The Uncommon: Curtis Bright, Menswear Blogger

Curtis Bright, Menswear Blogger, The Bright Report (@curtisbright ) Top 4 Things To Know

  •  I'm really excited about working with two of my favorite brands later this month- Filson and Beckett & Robb. With Tiarra Sorte (@tiarrasorte) behind the camera, I can hardly wait to shoot this project!
  • Right now I'm reading "Paul Newman: A Life."-He was a true Renaissance man - an actor, entrepreneur, activist, philanthropist, professional race car driver, and style icon. How can a person not be inspired by someone who accomplished so much in one lifetime?
  • I’m originally from Alaska . My family moved to Seattle in 1996 where I’ve lived ever since. Growing up in colder climates explains why Fall/Winter is my favorite season for fashion. I’m used to having to layer up for most of the year.
  • I am a huge fan of anything with broth and rice- Hot Pot, gumbo. There’s something about these dishes that satisfies my soul more than any other food. 

3 Tips For Making Your Social Media Shine

I'm thrilled to introduce Andrea Alder, another brilliant lady that I met via Instagram (I tell you - definitely be on the lookout for your tribe on Instagram). Andrea is a rock star stylist and Seattle is damn lucky to have her. Today, she shares her favorite social media tips. I love her perspective.

Social Media Tip #3: Interact, Aesthetic, Shine!

Interact with your feed: We live in a world of social media, but that doesn't mean we don't interact with each other besides liking a picture here and there. If someone came up to me on the street and commented on my outfit I would thank them- the same goes for my social media. I think it's very important to participate in your comment thread, respond personally to my followers and engage in conversation. This creates a more genuine interaction and a larger social network.

Create an aesthetic: Branding yourself is like creating a virtual personality. Most successful Instagram accounts have a very distinctive aesthetic to their feed, whether is the same type of image being posted ( e.g. nature images, outfit posts, beauty tips) or the same filter used on all images to create a correlation between one image to the other. If you have a favorite filter, use it!! This will help your followers know when an image might belong to you.

Make it shine: You don't need to spend money on a fancy camera anymore to have beautiful images on your feed. While I keep a little Leica on hand for BTS shots of my work, I mostly use my iPhone for sharing my day to day life and inspiration. They key is good light, by this I mean natural light. Have a new necklace you want to show off? Find a white surface and go by your window. I find morning light to be the prettiest and softest so I like to take most of my flatlays in the morning, I also like to hold a foam core board on the opposite side of my object so the light from the window bounces off from the foam core and into the "dark" side of my object and this way I can create a nicely lit balanced image. If all this sounds like too much, try my favorite editing app "Snapseed" I love using the exposure brush to brighten areas of my image that might be too dark.

A N D R E A  A L D E R

D e s i g n e r | C r e a t i v e | S t y l i s t 

Consistency Is King In Social Media

Today, I'm excited to introduce Lauren Caron of Union Adorn to give her top social media tip. Lauren and I met via Instagram (the power of social media). Lauren recently moved to Seattle from New York, when we finally got to meet in person, it felt like we definitely were kindred creative spirits. Lauren's background is in Visual Presentation Design, Interior Design and Business Management. She has worked with some pretty amazing clients including: Bergdorf Goodman, Hasbrouck House Hotel, Homepolish Inc and Tiffany & Co. She is absolutely amazing and I am looking forward to collaborating with her more soon.

Social Media Tip #2: BE CONSISTENT

The best way to ensure you’re going to have a strong Instagram feed is to be Consistent. Think about when you scan other accounts, especially the ones that you consider to be good, there is a consistent formula and system that they’re using which makes their feed be consistently good and on brand. You can look at their feed and know immediately if you want to follow a person/brand or not. Most of the time I don’t even go past the initial feed to individual photos make the decision about if I am going to follow that person or not. 

Creating that consistency is the first step and it’s not going to happen overnight. You need to experiment with different filters, or types of images or perhaps kinds of compositions (that are all reflective of your brand), or even a consistent tone of voice, and see how your followers respond to them. After a while trends will start to reveal themselves and you’ll gain an understanding of what your audience wants to see and hear from you. That’s when you start to edit your content to post more within that formula. Sometimes I purposely break the formula and yes, I gain less likes but also, it is a personal account and I want to be authentic so I say “what the heck, I want to post this so I will.” Usually I receive less likes and sometimes I even lose followers. 

For example, in my personal feed (@laurenlcaron) my audience is most drawn to 4 major images: 1. pictures of my own interiors or interiors that I have created. 2. and 3. are a close and nearly a tie, but my audience loves to see images of building facades in the neighborhoods I’m living, or interiors of restaurants and shops that I’m shopping in. And 4. My dogs tend to get a lot of likes, as long as they’re sprinkled into the feed, not over used. Once in a while I’ll add an image with inspirational text that is relative to me, my followers and the spirit of being a creative entrepreneur. Some of those images have received the most likes of all while others don’t get much. So I only truly post them when the words have a significant meaning to me. For my feed though, I tend to post them in the same font on the same white background.

This completely makes sense as to why my audience prefers these kinds of images, because I am an interior designer and my feed is my personal brand. What audiences want to see, ties directly back to the foundation of the brand - me and my work. 

From a visual standpoint, when canvassing my feed, I consistently utilize the same 2 filters from VSCO. I prefer a tone that is clean, clear and crisp, with true blacks, true whites and deep greens. You’ll notice my images are never too warm or toned to pink, hazy, too moody or too overexposed. Also, I tend to shoot directly onto my buildings and rooms, creating straight up and down lines, without any strong perspective lines or angles. 

Apps that I utilize to keep my feed consistent are: 

  • VSCO - because I always prefer those filters over the IG ones
  • Snug - to preview how a new image will fit within my feed. 
  • ColorStory - Once in a while I’ll use this to edit the photos, but I haven’t found a favorite set of filters on this app yet, although they do the same thing that VSCO does. 
  • Phonto - to create my text images.

Consistency doesn’t mean that you have to have the same exact images or necessary that every image has to look the same but they should fit into some sort of broad formula that we stick to. Also, this is just relative to IG, for my other platforms I create based on the needs of that space, as well as what my audience wants to see within that platform. In the end, I just try to ask of whatever I put out there, “is this consistent with my brand?”

Lauren Caron

Union Adorn | United in Beauty

www.unionadorn.com