9e2 Seattle Exploring the Intersection of Art, Science, and Technology

As you all know I have been passionately exploring the realm of art and technology as of late. I recently applied for a grant to develop an Artist In Residence program for technology companies, and now I am excited to announce that I am collaborating with 9e2 Seattle to do a social media push for the upcoming event! If you have not heard about it, here is a little bit of information:

 9e2 is an art exhibition and performance series commemorating “9 Evenings: Theatre & Engineering,” an iconic exhibition 50 years ago in New York that sparked a new era of collaboration between artists, scientists, and engineers.

The original 9 Evenings was organized in 1966 by Robert Rauschenberg and Billy Klüver, and featured artists creating performances in collaboration with engineers from Bell Labs. Fifty years later, 9e2 embraces that same spirit of experimentation and collaboration with a new series of projects. Installations, nightly performances, and other events will explore the intersection of art, science, and technology. 

"The year 1966 saw a legendary and pivotal event in the history of technology-driven art. Called “9 Evenings: Theatre & Engineering,” the project brought together 10 artists and 30 scientists and engineers from Bell Telephone Laboratories.

 

Flash forward to 2016, the fiftieth anniversary of this iconic event: 9e2 teams artists with scientists and engineers, in a festival of performances, installations, exhibits, and discussions. By examining contemporary themes that are poised to change the way we experience life on this planet, 9e2 will shine a spotlight on the next 50 years.

 

9e2 draws together artists, engineers, and scientists from across the United States, as well as from Seattle’s art community, technology companies, and schools. We highlight and celebrate Seattle’s place as a center for creativity and exploration of new technologies, build connections between artists, scientists, and the community, and commemorate a half-century of the artistic traditions engendered by the original 9 Evenings. At the same time, we expect 9e2 to leave a forward-looking legacy: new work, new bonds between artists and technologists, new ways of looking at and using technology, and a new awareness of the interconnections between science, technology, and art." - About 9 Evenings and 9e2

 

Click here for more information and to purchase tickets.

Art + Technology Synthesis: Feature Friday, Artist In Residence Program, and More!

“Finding and keeping talent is a hot topic across the Puget Sound region. More than 25,000 technology jobs in the state have remained open for at least six months.” - Puget Sound Business Journal, Feb 4, 2016

There is something unique bubbling up in Seattle at the intersection of art and technology. Employers have realized that they need to do more to attract and retain talent, as well as sustain a culture of experimentation in their companies. Innovation does not happen in a silo, the more an individual is exposed to new ideas and industries the greater the opportunity for adaptation. Artists have a unique skill set and are seeking new ways to engage in a city which has undergone a massive transformation in the last 5-10 years.

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As part of efforts to connect the local art and technology communities, I have been working on a series of events and projects. This past Friday, I collaborated with Nick Hughes of FoundersLIVE to host Feature Friday at The RUINS. The startup community converged, and it was exciting to see a new energy fill the magical venue.

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In addition to this event, I have applied for a 4Culture grant for the development of an Art & Technology Innovation Program which would equip artists with the marketing and innovation tools needed to work with tech organizations. In recent years, we have seen National Parks to Facebook, to Autodesk, and Amtrak successfully launch artist in residence programs.

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The Art & Tech Innovation Program would have a twofold purpose. First, the grant would create an Artist Innovation Marketing Tool Kit to empower artists to monetize their work and engage in today’s technology driven world. Second, this grant would fund the development of an Artist In Residence program geared towards bridging the relationship between artist and local technology companies. Who knows what synthesis could happen as these communities connect in a deeper way!

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If you are interested in participating in the Artist In Residence program or would like to learn more, please email me at esther@uncommoncartography.com

Let's do this!

Esther

3 Tips For Using Social Media To Get The Clients You Want

I met up with Julia Amodt of Style and Cheek yesterday at Elm Coffee Roasters, and we had an important discussion that I think a larger audience (like you!) would value. As creatives, artists and entrepreneurs many of us go through times where we want to grow our business but not break the bank. Research has show that companies can expand even in down times if they are smart. It's true we aren't going through a recession, we are in a season of abundance. So how do you stand out? Here are three tips to kick start your growth:

1. Tap into national holidays and trends.
   • When you are mapping out your social media/web content, take advantage of upcoming holidays (Check out track maven and hub spot for extensive lists. The information can be overwhelming so just map out one month at a time, at the beginning of the month), events (restaurant openings, new boutiques, book/movie premiers, etc.), and product launches that align with your brand and include them in your posting schedule (even if you aren't attending the events).
   • Don't forget to tag those brands, and add the locations/places, because you want to be on their radar as well as the radar of their customers.
2. Join affiliate/partner programs.
   • Pinterest now allows you to have affiliate links, which means you can post your product on a board and link directly to your website. So get to work optimizing your boards to showcase your product in the best light.
   • If you are a blogger, check out two programs that my clients have had success with are RewardsStyle and Share A Sale.
   • Do any of your favorite brands have affiliate programs? You would be surprised, I have seen everyone from Danielle LaPorte to Amazon launch them.
3. Post the work that you want.
   • If you are trying to work with specific brands then give them shout outs, if you want to work with a certain type of client then research the brands who have already captured your audience target (what is their aesthetic, what kind of content are they posting, etc).
   • Perhaps you don't have the budget to create that dream photo shoot or hire the perfect graphic designer -- don't let that hold you back. Fake it till you make it! Take advantage of Unsplash, a free stock photography website, and Canva, a site that makes design simple for everyone.

5 Ways To Discover New Clients

Art & Commerce Series Have you heard of Aroma Poetry, Lab Grown Bones, Mixed Reality Making The Mundane Magical. These were each created by artists who are applying technology in new ways to areas they are fascinated by -- everything from biology to virtual reality. Artists are leading the way in taking down barriers and showing connections between art and technology. Living in Seattle where there has been much friction between art and technology, I see great opportunity if only the two sides will connect. 

“The next 10 years will require people to think and work across boundaries, into new zones that are totally different than their expertise. They will not only have to cross those boundaries, but they will also have to identify opportunities and make connections between them.” - Designer Clement Mok

The starving artist is a well-known metaphor, but this doesn’t have to be our lives. If we are willing to do the work of creating something unique instead of being comfortable with producing pale imitations. In the book “Rembrandt’s Enterprise: The Studio and the Market” author Svetlana Alpers shares about Rembrandt the artist being an entrepreneur and businessman. How his successes in the marketplace brought him honor in contrast to the artists who sought honor through the patronage of the wealthy or religious institutions.

Daniel H. Pink in his book “A Whole New Brain: Why Right Brainers Will Rule The Future” encourages individuals to ask themselves the following three questions about what they’re doing to earn a living:

1. Can someone overseas do it cheaper?
2. Can a computer do it faster?
3. Is what I’m offering in demand in an age of abundance?

We are at a pivotal time where artists have the unique ability to team up with businesses and organizations in a variety of industries to create as Pink’s book states “artistic and emotional beauty, to detect patterns and opportunities, to craft a satisfying narrative and to combine seemingly unrelated ideas into novel invention.”     

5 Ways To Begin Uncovering New Opportunities

1. Go online or visit your bookstore, find a magazine that is not what you would normally read. Look for an article that fascinates you and follow your curiosity. Keep your eyes open for opportunities.
2. Experiment with how you share your art, look for new technology or avenues you have not previously used. Think about how you can tweak your work to tell a better story or capture a new audience through the platform.
3. Have coffee with a friend in a different industry, and pick their brain as to what new industry trends, technologies, etc. are currently inspiring them. Look for ways to adapt the idea for your own art.
4. Create an inspiration board around a word, article, texture or image that you find compelling. You know those crime boards every TV show has, imagine yourself as a detective and begin to connect the pieces.
5. Make digital solitude a part of your life. This past weekend I unplugged from my phone and computer as part of a 25-Hour Experiment, this allowed me to have undistracted conversations and think deeply on ideas. I believe it is in depth that we are going to find our competitive differentiation.

“The challenge in this era of globalization - for countries and individuals - is to find a healthy balance between preserving a sense of identity, home and community and doing what it takes to survive within the globalization system.” - Thomas Friedman

Image By: Lindsey Bolling Photography

The Uncommon: Andrea Alder, Editorial Stylist

Andrea Alder, Editorial Stylist, AndreaAlder.com (@andrea_alder) Top 4 Things To Know

• What project are you working on right now: Currently I am working on a marketing campaign for a new building going up on the waterfront, a fall editorial shoot at the end of the month, and the launch of Human Sound Inc.
• Who/What is currently inspiring you: I can't help being inspired by nature and the weather- I am ready to follow along with all the new colors and textures. I am also inspired by the NY Fashion Week street trends.
• Where are you originally from: Mexico, from a small town called Leon known for its leather goods!
• What is your comfort food: Homemade pizza with goat cheese!